IAB Gold Standard 2.0 logo

We’re delighted to announce that we have achieved the Internet Advertising Bureau’s (IAB) latest Gold Standard 2.0 certification.

Upon receiving the accreditation, Adam Rock, Managing Director of TAN Media said:

“Having been IAB Gold Standard certified since its inception, we’re really proud to have achieved the updated, more rigorous standards set out by the IAB to attain Gold Standard 2.0 certification.

Working with leading brands, agencies and publishers, we’ve always believed it’s incredibly important to ensure the highest possible standards are adhered to, whether that be brand safety or protection from ad fraud.

We believe that increasing investment in the digital ad industry is testament to both its growing importance in the advertising world, and the trust that initiatives like Gold Standard 2.0 help reinforce.”

Supporting better online standards

The new accreditation process involved TAN Media implementing and supporting IAB Tech Lab’s sellers.json and adherence to IAB Europe’s Transparency & Consent Framework v2.0, in addition to the Coalition for Better Advertising LEAN standards, and TAG’s global brand safety certification.

Improving digital advertising 

The IAB Gold Standard has four aims – to reduce ad fraud, uphold brand safety, help compliance with GDPR and ePrivacy law, and improve the entire digital advertising experience for all. The initiative was originally launched back in October 2017 as part of the IAB’s commitment to improving standards in digital advertising and building a sustainable future for the industry.

For more on Gold Standard 2.0: 




Author David Symmons

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