We’re delighted to announce that we have achieved the Internet Advertising Bureau’s (IAB) Gold Standard certification.
Upon receiving the accreditation, Adam Rock, Managing Director said:
“We are proud to have achieved the standards set out by the IAB to attain Gold Standard certification.
It’s important to demonstrate that our industry is committed to ensuring the highest possible standards online as native advertising continues to grow in importance to brands, agencies and publishers.
The IAB have recognised that the industry needs to come together to combat ad fraud, ensure brand safety and improve the entire digital advertising user experience. Our non-interruptive formats on trusted publishers are testament to our support for the Gold Standard.”
Supporting better standards
The accreditation process involved TAN Media implementing and supporting the ads.txt initiative, adherence to the Coalition for Better Advertising LEAN standards, and working with UK regulatory group JICWEBs towards attaining The Digital Trading Standards Group (DTSG) certification for brand safety.
Improving digital advertising
The IAB Gold Standard has three aims – to reduce ad fraud, to improve the digital advertising experience, and to increase brand safety. The initiative was launched in October 2017 as part of the IAB’s commitment to raising standards in digital advertising and building a sustainable future for the industry.