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At TAN, we’ve always realised the importance of brand safety. Given we work with long form sponsored content, delivered in trusted publisher environments, where our advertisers appear is of paramount
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It there was a prize for the most hated phrase of the year, I’ll happily bet you a socially distanced pint that “The new normal” would walk any public vote.
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As the lockdown eases, advertisers who went dark during Q2 are beginning to return, but what does the future hold? Is there pent up demand? Will those who shifted budgets
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I’ve just bought a carpet. If you’d told me in January when we moved house that I’d have to make an appointment to visit Tapi Carpets, would be met by
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Unquestionably, travel has been one of the hardest hit sectors since COVID-19 hit. New data from Pubmatic has revealed a 96% drop in ad spend from the first week of
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I’ve just booked a holiday for the first week of January. Will it happen? Probably, but there is of course a chance that it won’t.  Does that matter? No, it’s
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Five weeks in, the impact of COVID-19 has already had a major impact on our buying habits as brands shift to online sales. Supermarket supply chains have largely recovered after
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So, the full-year numbers are in – the UK’s digital advertising market is up 15.4% YOY and was worth an incredible £15.69bn in 2019. We submit our spend numbers to
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We’re now several weeks in to living life as we’ve never known it before. Coronavirus has changed everyone’s plans, from that city break that never happened, to multimillion-pound ad campaigns.
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