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It’s been a busy few months developing university clearing campaigns with our agency partners. As students start to receive their results, applications will soon be flooding in. Here’s 5 things
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Back in 2017, we published a piece on our blog about a growing scandal in online advertising. Has programmatic become problematic? went on to be one of our most read
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This week, industry body for digital advertising, The Internet Advertising Bureau (IAB) launched a provocative campaign with the strapline “Don’t be a #clickhead”. This slightly cheeky pun provoked mixed reactions
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We’re delighted to announce that we have achieved the Internet Advertising Bureau’s (IAB) Gold Standard certification. Upon receiving the accreditation, Adam Rock, Managing Director said: “We are proud to have
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Programmatic advertising has grown at an astonishing rate over the past few years, enabling advertisers to reach their desired audience, efficiently and at scale. The desire for reach has led
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In 2005 Bill Gates declared: “The future of advertising is the internet”. When asked about building big brands online he said: “That is the thing that traditional advertising is better
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3 ways to split your ad budget With the new financial year comes a new advertising budget – but are you spending yours as wisely as possible? The savviest advertisers
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The shifting landscape Declining application numbers have been a shock to the system across the higher education sector and have led to several major shifts. This year we witnessed a
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Today’s constantly-connected consumers crave content that’s simple to digest and can be accessed from anywhere, and from any device. Hence why mobile is booming. Rather than me try to put
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