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David Symmons

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TAN achieve IAB Gold Standard 2.0 certification

By | Brand Safety, main blog

We’re delighted to announce that we have achieved the Internet Advertising Bureau’s (IAB) latest Gold Standard 2.0 certification.

Upon receiving the accreditation, Adam Rock, Managing Director of TAN Media said:

“Having been IAB Gold Standard certified since its inception, we’re really proud to have achieved the updated, more rigorous standards set out by the IAB to attain Gold Standard 2.0 certification.

Working with leading brands, agencies and publishers, we’ve always believed it’s incredibly important to ensure the highest possible standards are adhered to, whether that be brand safety or protection from ad fraud.

We believe that increasing investment in the digital ad industry is testament to both its growing importance in the advertising world, and the trust that initiatives like Gold Standard 2.0 help reinforce.”

Supporting better online standards

The new accreditation process involved TAN Media implementing and supporting IAB Tech Lab’s sellers.json and adherence to IAB Europe’s Transparency & Consent Framework v2.0, in addition to the Coalition for Better Advertising LEAN standards, and TAG’s global brand safety certification.

Improving digital advertising 

The IAB Gold Standard has four aims – to reduce ad fraud, uphold brand safety, help compliance with GDPR and ePrivacy law, and improve the entire digital advertising experience for all. The initiative was originally launched back in October 2017 as part of the IAB’s commitment to improving standards in digital advertising and building a sustainable future for the industry.

For more on Gold Standard 2.0: 

https://www.iabuk.com/news-article/iab-uk-launches-gold-standard-20-renewed-advertiser-support

https://www.iabuk.com/goldstandard/certified-and-registered

 

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TAN joins TAG – the ad industry’s global brand safety programme

By | Banner - Publishers, Brand Safety, main blog

At TAN, we’ve always realised the importance of brand safety. Given we work with long form sponsored content, delivered in trusted publisher environments, where our advertisers appear is of paramount importance.

We were one of the first members of the IAB’s Gold Standard which set out a range of industry practices designed to improve the digital advertising experience for the general public, while reducing ad fraud and increasing brand safety for advertisers.

To achieve our certification, we supported the ads.txt initiative, ensured our formats were in line with the Coalition for Better Advertising LEAN standards, and obtained our Digital Trading Standards Group (DTSG) certification for brand safety, audited by UK regulatory group JICWEBs.

JICWEBS merges with TAG

The Trustworthy Accountability Group (TAG), is the world’s leading programme to fight criminal activity and increase trust in the digital advertising industry. JICWEBS and TAG first joined forces in March 2017. Since then, the two organisations have aligned their programmes to further improve standards, avoid duplicative effort, and extend their global reach.

Mike Zaneis, CEO of TAG said upon announcement of the merger: “From Manhattan to Manchester, Madrid to Macao, and Mumbai to Melbourne, every company in digital advertising can comply with TAG’s standards.”

“By bringing TAG and JICWEBS together, we are making it easier for every company in the supply chain to adopt the high standards necessary to protect themselves and their customers across the globe,” said Jules Kendrick, CEO of JICWEBS. “Rather than wading through an acronym soup of regional alternatives with differing standards, costs, and compliance requirements, companies can make sure they comply with one set of industry-wide certifications.”

TAN continues to improve the ad experience  

As a currently audited participant in JICWEBS Digital Trading Standards Group (DTSG) Programme, TAN Media are now certified by TAG, which in itself will continue to form part of the IAB Gold Standard.

Upon receiving the new TAG Brand Safety Certified Seal, Adam Rock, Managing Director of TAN Media said:

“We are proud to have worked to make advertising better for both consumers and brands over the past few years. It’s important to demonstrate that our industry is committed to ensuring the highest possible standards of trust online. It’s fantastic to be part of a truly global initiative.”

Further Resources

For more information on the merger of JICWEBS and TAG please see here

For more on the standards required for the TAG seal please see here

For further information on the IAB Gold Standard please visit www.iabuk.com/goldstandard