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Follow the leader; a game for thoughtful natives

By | Content Marketing, Native advertising

Like most imports from the United States, ideas tend to arrive on a tsunami of garish promotion liberally smothered with a dressing of wild enthusiasm. Sometimes though, just to mix a few metaphors, the present inside is actually more interesting than the wrapping.

One such import is the idea of ‘thought leaders’; not, as you may fear, a band of fiendish aliens controlling our minds and stealing our souls, but quite simply a bunch of folk who actually know what they’re talking about – and enjoy talking about it.

Call them thought leaders, call them icons, call them experts, whatever you want to call them we all have people in our mental contact list who we would turn to for advice. What’s more, we are ourselves probably the thought leaders, in our small way, for a number of stakeholder groups, such as our kids, our colleagues or our neighbours.

The point of all this is that, if we work on being thought leaders, we might just find that our community of thought followers starts to grow; and if we really know our stuff and put it out there in an easy to digest and easy to find fashion, our following could start to grow very quickly indeed. Read More